SHOEBOYS Shoes Cleaning Kit

Elevating Your Shoe Shining to a Professional Level

SHOEBOYS Shoes Cleaning Kit
Client
So Okuno
Scope
Packaging Design
Art Direction
Credit
Art Director: Shiora Naito
Packaging Designer: Shiora Naito
Photographer: Gyo Terauchi
Year
2023
Art Direction for SHOEBOYS’ "Professional Cleaning Kit," a specialised product for shoe polishing and leather shoes.
After two years of careful planning and development, we completed the visual design with the aim of maximising the product's appeal—crafted with meticulous attention to detail by the founder, Mr. Okuno—while preserving the essence of the SHOEBOYS brand.
靴磨き& 革靴専門店「SHOEBOYS」の”プロフェッショナルクリーニングキット”のアートディレクション。2年の構想と開発を経て完成した、代表・奥野氏のこだわりが詰まったプロダクトの魅力を、SHOEBOYSブランドの世界観を損なうことなく最大限に引き出すことを目的としビジュアルデザインを行いました。