La Plus

Enriching Taniyama with a Spirit of Care

La Plus
Client
Keiseikai Social Welfare Corporation
Scope
Brand Visioning
Verbal & Visual Identiy
Creative Direction
Print Design
Packaging Design
Visual Campaign
Way finding
Credit
Brand Strategy: Shiora Naito
Visual Identity: Shiora Naito
Copywriter: Moe Ishizawa
Art Direction & Graphic Design: Shiora Naito
Illustrator & Graphic Designer: Asuka Eo
Graphic Designer: Yurika Omoto / Eri Hosaka
Year
2023
Identity and Service Visuals Development for "La Plus," a community centre located at Taniyama Station in Kagoshima City.
In collaboration with Keiseikai, a social welfare corporation, we developed the vision and concept for this pioneering project that extends beyond traditional welfare. We also created the visual identity for La Plus and its associated services, including a craft beer bar, bakery, and book lounge.
鹿児島市谷山駅の地域交流センター「La Plus」のアイデンティティおよびサービスビジュアル開発。社会福祉法人 慶生会の「福祉」のフィールドを越境した新たなチャレンジである本事業自体のビジョニングやコンセプトの言語化、そしてLa Plusおよび提供するサービス群(クラフトビール、ベーカリー、ブックラウンジなど)のビジュアルアイデンティティ開発を行いました。
Keiseikai Social Welfare Corporation image
Keiseikai Social Welfare Corporation image
Keiseikai Social Welfare Corporation image