MINAKI GOKUGEN F2
Terroir of the Snow Goddess
- Client
- REBORN inc.
- Scope
- Creative Direction
Packaging Design
Web Design - Credit
- Art Direction / Web Design: Shiora Naito
Packaging Designer: Narie Kanazawa
Photographer: Koji Sakai(Relight) - Year
- 2022
Art direction for "Formula 2," a new approach to MINAKI's signature sake, "Gokugen."
This expression of 'the new ultimate' utilises "Yukimegami," the pinnacle of sake rice, capturing the essence of Yamagata's terroir—where nature, climate, culture, people, and craftsmanship converge harmoniously.
This expression of 'the new ultimate' utilises "Yukimegami," the pinnacle of sake rice, capturing the essence of Yamagata's terroir—where nature, climate, culture, people, and craftsmanship converge harmoniously.
高級日本酒ブランド"MINAKI"の代表作「極幻」の新たなアプローチ、"Formula 2"のアートディレクション。酒米の最高峰、"雪女神"を使用し、 山形の自然、気候風土、人と技術が渾然と溶け合う山形の「テロワール」で生み出された『新たな究極』を表現しました。