Suzuki Farm

Crafting Japan's Spirit with Vegetables

Suzuki Farm
Client
FOOD'S STYLE USA, INC.
Scope
Visual Identity
Brand Guideline
Credit
Brand Strategy: Shiora Naito
Visual Identity: Shiora Naito
Year
2018
With the transfer of business ownership for "Suzuki Farm," which has been producing high-quality Japanese vegetables in Delaware, North America, since 1983, we developed a new visual identity. The new symbol reflects both the founder Suzuki's passion and commitment to vegetable cultivation and the high quality of produce supplied to local fine dining establishments.
1983年から40年にわたり北米デラウェアにおいて高品質な日本野菜作りを行ってきた「Suzuki Farm」の事業譲渡に伴い、新たなビジュアルアイデンティティを開発しました。創業者の鈴木氏の野菜作りに人生をかけて向き合う情熱と意志、現地のファインダイニングにも出荷を行う品質の高さを同時に表現するシンボルに落とし込みました。
FOOD'S STYLE USA, INC. image